Case Studies
Case Study #1
Client: Roma Plumbing
Location: North Chili, NY
Services: Plumbing
Goal: Expand from commercial-only work into residential plumbing
Roma Plumbing had over 10 years of experience serving commercial clients in the Rochester, NY area. While their reputation in commercial plumbing was strong, they saw a major opportunity to expand into the residential market and build a steady pipeline of homeowner service calls.
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They reached out to Upstate Lead Service with a clear vision:
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Launch residential plumbing services and generate consistent inbound leads.
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The strategy was straightforward. When homeowners need a plumber, the first place they search is Google. So we built a Google Ads campaign from the ground up—from keyword research and ad creation to call tracking and conversion setup.
Roma Plumbing had never run Google Ads before, and they were entering a competitive market where other plumbing companies already had active campaigns and bidding history. Despite this, results came fast:
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✅ 30 qualified plumbing leads in the first month
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✅ 34 leads in the second month
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To maximize performance, we:
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Connected their Google Business Profile to the new ad account
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Optimized ads specifically for high-intent service searches
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Implemented call tracking to measure real phone leads
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Added a call whisper message so every incoming lead announced itself as:
“Plumbing Service Request” — allowing the team to immediately prioritize new opportunities
The Result
Roma Plumbing successfully expanded into the residential plumbing market in Rochester, NY. What was once a commercial-only business now serves a growing base of residential customers, generating:
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A steady flow of new homeowner clients
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A growing collection of 5-star reviews
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A reliable new revenue stream outside of commercial contracts
This isn’t luck. It’s a system—and we can build it for you.
Case Study #2
Client: Suplex Construction
Location: Rochester, NY
Services: Residential Remodeling & Commercial Buildouts
Goal: Increase online visibility and generate more high-value remodeling leads
Suplex Construction, LLC specializes in both home remodels and commercial property buildouts. Their craftsmanship and reputation were already strong, but they wanted to expand their online presence and make it easier for new customers to consistently find and contact them.
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They partnered with Upstate Lead Service with one clear objective:
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Generate more high-quality remodeling leads through Google.
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We launched a targeted Google Ads campaign designed specifically for high-intent remodeling searches—focusing on homeowners actively looking to start projects, not just browsing for ideas.
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We then launched a secondary campaign designed specifically for commercial property owners looking to upgrade their spaces through remodeling projects.
✅ The Results — In the First 30 Days
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✅ 38 new remodeling leads generated
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✅ Cost per lead: $108
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✅ Multiple booked, high-ticket remodeling jobs
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Because remodeling projects carry significant contract value, even a small number of conversions produced a strong and immediate return on ad spend.
✅ The Impact
Instead of relying only on word-of-mouth and organic discovery, Suplex Construction now benefits from:
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A predictable, scalable source of remodeling leads
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Increased visibility across the Rochester market
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A reliable pipeline of serious, ready-to-hire prospects